Article

UFC President Dana White Honored as Brand Builder of the Year

If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night's Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White's place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.
If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night’s Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White’s place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.

“To be here is amazing,” said White. “I never thought I’d see this day, even though I always thought UFC would be a success. Spike TV is a completely perfect partnership for us, and I'm truly honored.”

Launched in May 2003, the Promax / BDA Television Century Awards were created as an annual award to honor television's elite for their contributions to building brands. White was honored along with Sam Howe, head of marketing for Time Warner, Jordan Hoffner, Director of Content Partnerships for Youtube, and Susan Kantor, SVP Marketing for Warner Brothers.

Medios

Reciente
UFC Minute host Lisa Foiles runs down the final day of the UFC 189 World Championship Tour that went down in Dublin, Ireland.
abr 1, 2015
When Ricardo Lamas gets on his bike, he just goes where the road takes him. Check out this edition of Gym Escape to find out why Lamas feels stress free when he gets away from training and hops on his Harley.
abr 1, 2015
Dublin was the final stop of the UFC 189 World Championship Tour and it was electric. Check out the press conference highlights featuring UFC president Dana White, featherweight champ Jose Aldo and title contender Conor McGregor.
mar 31, 2015
UFC correspondent Megan Olivi catches up with UFC president Dana White, Jose Aldo and Conor McGregor after the Dublin press conference to get their overall thoughts on the UFC 189 World Championship Tour.
mar 31, 2015