Article

Dana White reaches 1 M Twitter followers

Dana White, UFC president, reached 1,000,000 followers on his Twitter account, @danawhite, on Tuesday, February 9th. Fewer than 250 of Twitter's millions of users have broken the one-million mark. White's inclusion in that elite list is testament to the meteoric rise of UFC.

Las Vegas, NV (USA) – As if the battle of Hall of Famers at UFC 109, legalization of the sport in Wisconsin and the first-ever show in Australia at UFC 110 weren't milestones enough for the Ultimate Fighting Championship®, February also set records on Twitter.

Dana White, UFC president, reached 1,000,000 followers on his Twitter account, @danawhite, on Tuesday, February 9th. Fewer than 250 of Twitter's millions of users have broken the one-million mark. White's inclusion in that elite list is testament to the meteoric rise of UFC.

"I love Twitter because I get to talk directly to UFC fans," said White. "Their support is awesome and has made the sport what it is today."

Like many big-name celebrities and brands, White uses his Twitter account to break news and promote events. But White has pioneered innovative uses of Twitter that truly bridge the gap between social interaction and digital marketing. White made national news last year after a series of Tweets promising free tickets to fans drew large crowds in cities from New York to LA. Watch a Twitter giveaway below.

Amy Martin, founder of Digital Royalty, a social media brand management company, credits White with taking advantage of the instant medium. "Through Twitter, Dana uniquely humanizes the UFC brand," she said. "The genuine, two-way communication and interaction he has with his followers is rare among any brand."

In addition to Dana's million-strong following, the @UFC account is poised to break the 100,000 follower mark in February. A Portuguese account, @ufc_brasil was launched in late January, joining global accounts @UFChoy (Spanish) and @UFC_JP_Official (Japanese). Other accounts in the Zuffa family include @ufcfightclub, @WEConVersus, @ufcstore and @ufcgym, giving the brand a combined Twitter presence of over 1.3 million followers.

UFC fighters and events routinely surface as top-ten trending topics on fight nights; UFC 100 was one of the top ten Sports topics on Twitter in 2009 -- just below the NFL but above the world champion New York Yankees.

Medios

Reciente
Lightweight Daron Cruickshank talks about ghosts, life as a cheerleader and his struggles with most sports. The Detroit Superstar faces No. 14 Jorge Masvidal at Fight Night: Lawler vs. Brown.
jul 22, 2014
Welterweight title contender "Ruthless" Robbie Lawler battled it out with UFC vet Bobby Voelker, and ended up earning his 18 knockout of his career. Tune in to UFC Fight Night San Jose to watch Lawler take on Matt Brown.
jul 21, 2014
Before the UFC touches down July 26th in San Jose for a thrilling night of fights Road to the Octagon brings you inside the lives and training camps of the six elite fighters. At stake for welterweights Robbie Lawler and Matt Brown is a shot at UFC gold.
jul 19, 2014
Before featherweights Clay Guida and Dennis Bermudez go toe-to-toe Saturday in San Jose, take an in-depth look at their training camps in this episode of Road to the Octagon.
jul 19, 2014