Article

TapouT Announced as Official Lifestyle Apparel Partner

TAPOUT® ANNOUNCED AS OFFICIAL LIFESTYLE APPAREL PARTNER OF UFC®

TapouT to Have Presence at UFC Events Set to Air on Pay-Per-View, FX and FUEL TV
Las Vegas, Nevada –TapouT®, the premier MMA lifestyle brand and longtime supporter of the sport of mixed martial arts, has become an official lifestyle apparel partner of the Ultimate Fighting Championship®, the companies announced today.

The multi-year deal gives TapouT exposure at UFC® events broadcast on Pay-Per-View, FX and FUEL TV via canvas logos, bumpers and billboards. In addition, TapouT will present the “Submission of the Night” feature on UFC broadcasts, as well as take part in on-site activation at UFC events globally. The agreement also includes an extensive digital media plan, with TapouT gaining visibility across multiple social media platforms and at UFC.com. Furthermore, TapouT obtains the rights to use “Official lifestyle apparel of UFC” on hangtags, point-of-sale and advertising.

TapouT, which is owned by New York-based ABG TapouT, LLC a division of Authentic Brands Group LLC, has a long history of sponsoring UFC athletes in the Octagon®.

“TapouT has been a big supporter of the sport and its athletes for a long time,” said Bryan Johnston, CMO of UFC. “We’re excited to have them as our official lifestyle apparel partner as we get ready for some of the biggest years in UFC history.”

“It’s been a dream of ours ever since we watched the first UFC to be an official partner of the best MMA organization in the world,” said TapouT co-founder, Dan “Punkass” Caldwell.

“The UFC is a world class professional sports organization with an aggressive global growth strategy in line with ours,” said Nick Woodhouse, CMO of Authentic Brands Group. “This partnership with the UFC further reinforces TapouT’s commitment to supporting the sport, its athletes and beloved fans.”

sábado, septiembre 20
3AM/12AM
ETPT
Saitama, Japan

Medios

Reciente
Taking a break from training for his headlining fight, UFC heavyweight and native Las Vegan, Roy Nelson, heads to the Voodoo Zipline high atop The Rio hotel to see the city from a whole different perspective.
sep 16, 2014
UFC Fight Night open workout for media at the Hilton Tokyo on September 16, 2014 in Tokyo, Japan. (Photo by Keith Tsuji/Zuffa LLC/Zuffa LLC via Getty Images)
sep 16, 2014
Joanne Calderwood scouts opponent Emily Kagan with the help of Team Pettis coaches. Watch an all-new episode of The Ultimate Fighter every Wednesday on FOX Sports 1.
sep 16, 2014
Emily Kagan and the coaches from Team Melendez watch film from some Joanne Calderwoods previous fights before they face off Wednesday night on an all-new episode of The Ultimate Fighter.
sep 16, 2014